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 WHY WE MAXIMIZE.


A son of an artist and entrepreneur, Tyler Greenberg became fascinated in the marriage between art and entrepreneurship. With time, curiosity led him to the story of his cousins with special needs, Jake and Max. Tyler began to ask himself why such creative, remarkable people were virtually absent in entrepreneurship. And with that realization, the Jake Max canvas formed.




After a college entrepreneurship class, Tyler teamed up with Chris Finke, an advocate inspired by his twin cousins with special needs, Jake and Luke. Together, at the University of Notre Dame, they created premier clothing specially designed by artists with special needs. The result? An entirely new category of apparel inspired by people with special needs, and an ongoing mission to maximize one design at a time.


MEET JAKE AND MAX: 


The twins were born with a rare genetic condition called Fragile X Syndrome. Fragile X causes intellectual, developmental, and cognitive disabilities-fewer than 200,000 cases are reported every year. Throughout their life, Jake and Max shattered misconceptions of what people with special needs are capable of. And while life was certainly met with challenges, they took them on. 

Today, Jake works in the restaurant business, always serving customers with a solid joke; Max is studying culinary school and coaches youth hockey. 

Experiencing life with people of all abilities is experiencing life to the fullest. One design at a time, the twins created a platform to champion the stories, talents, and names of others with special needs. 







  Jake and Max, 


Thank you for illustrating what maximizing is all about. Your love for family and life is something I strive to emulate everyday. Because of you, I look at every person with excitement and wonder. You taught me that our differences make us shine. Knowing you both has made me better, I cannot wait to share what I found with others.


 -Tyler